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Scope: Spirits Package Design, Brand Story Development, Website, POS
Pedro Mandinga Rum is handmade in the heart of Panama City’s historic district. Pedro Mandinga was a legendary figure in Panama history who escaped slavery and he acted as a guide and partner to Sir Francis Drake. As legend goes, Mandinga showed Drake a secret lookout – a high tree “wherein 12 men could sit” – to see both the Caribbean and Pacific oceans. We built the brand story and package design around this unique gathering place, a metaphor for the hospitality and mingling of cultures that is the pride of Panama. Custom lettering and a stamp featuring a portrait of Pedro add personality and handcrafted details.
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