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Scope: Spirits Package Design, Brand Story Development
Owner James Young is one of a handful of pioneers bringing the craft distilling movement to Australia. Our package design combines the client’s commitment to authentic, small batch distilling with his love for playful experimentation. We used vintage inspired typefaces, handwritten elements and kraft paper to convey the hand crafted essence of Old Young’s – as if the labels were hand made at the distillery. Bold hits of color create flavor differentiation and make a strong display of the product range on shelf.
© 2014 Sterling Creativeworks | 707.257.0207