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Scope: Wine Package Design
Nobilo is a thriving New Zealand imported wine that had strong equity in its existing package. We needed to update and elevate it, without confusing brand loyalists. We gave it a premium feel by enlarging the front label to a more gracious size and changing to uncoated paper. Updated typography and layout, along with the addition of an embossed graphic pattern to the background, convey a hand-crafted aesthetic. New blue-green glass gives the wine a crisp appearance and enhances flavor appeal.
Client Name: Constellation Brands
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