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Scope: Wine Package Design
This New Zealand wine had tremendous equity in the existing package, but needed an update to make it more compelling for today’s consumers and to better support the premium price point. Our new design retains an oval die cut and black logo band, but updates the shape to a more generous size and proportion. The new illustration, done in a classic engraving style, grounds the signature trio of oak trees in a vineyard setting. We refined all typography and added the winemaker’s signature for a strong quality statement.
Client Name: Constellation Brands
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