Cynthia Sterling to speak at 2018 WIN Expo

WinExpo-2018-Cynthia-Sterling

We are excited to announce that Cynthia Sterling will be speaking at the 2018 WIN Expo on December 6.

Balancing Business: Artistic and Legal Considerations in the Creation of a Great Brand

This session will feature a branding and design expert and intellectual property attorney to highlight best practices with regard to protecting your brand. The workshop will also cover why brand names, designs, and packaging should not only meet a company’s goals, but involve proper vetting as to availability and ongoing review to confirm that the intended and actual brand use(s) are consistent for purposes of messaging and IP registration.

Attendees will learn why trade dress and copyright infringement concerns can never be 100% ruled out, especially as international use of brands becomes more prevalent, and the steps they can take to reduce risks and streamline the brand development process.

Registration is now open! Enter code CS18 to save 20% on your ticket.

 

Cynthia Sterling to speak at 2018 WIN ExpoSterling Creativeworks
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