We partnered with Women of the Vine to pull together a great panel for this July, 2017 live webcast.
How do you define luxury? And, how do you create a luxury perception for your brand, then maintain that status over time? Watch our presentation about the influence of branding in creating and maintaining an appeal for luxury goods. We answer these common questions:
- Can luxury brands have ‘something for everyone?’
- What are the worst moves luxury brands can make that would lower their luxury value?
- Can a non-luxury brand become a luxury brand?
Watch the replay, and subscribe on the right side of this page to be notified of future events in our webcast series.