Avoiding the Commoditization Trap: Building a brand your sales force can sell while protecting brand equity (webcast replay)

Avoiding the Commoditization Trap: Building a brand your sales force can sell while protecting brand equity.

Our guest, Ben Salisbury, is the Founder & President of Salisbury Creative Group, Inc, which specializes in helping small sales team achieve high levels of sales effectiveness and brand-building prowess. Leveraging his knowledge and experience from three decades in the wine & spirits business, Ben and his team deliver sales, marketing, and distribution expertise to adult beverage clients.

In this Webcast, we discussed the following topics:

  • How selling wine & spirits has changed
  • How to compete in the new environment
  • How to build & preserve brand equity in today’s market

Enjoy the replay, and subscribe on the right side of this page to be notified of future events in our webcast series.

http://”https://www.youtube.com/embed/dnq6naTchMM

 

Avoiding the Commoditization Trap: Building a brand your sales force can sell while protecting brand equity (webcast replay)Sterling Creativeworks
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